Booth lead capture checklist for your next exhibition
A practical pre-show and during-show checklist so every business card and conversation lands in your pipeline.
Before the fair: define who qualifies as a lead, align your booth team on capture workflow, and test your scanning app on real cards.
At the booth: capture immediately after each conversation — not at the hotel that night.
Add a voice note or quick text context while memory is fresh: product interest, timeline, decision role.
Assign fair name and day so post-show reporting is easy.
Review high-fit leads each evening of the fair and prioritize next-day meetings.
After the fair: export, follow up within 48 hours, and debrief with the team on what messaging worked.